Privacy Policy — Website

1. Introduction

1.1 About This Policy

Dietvox Ltd (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website at www.dietvox.com (the “Website”).

This Privacy Policy applies to the Website only. Separate privacy terms may apply to the DietVox mobile application.

1.2 Data Controller

Dietvox Ltd is the data controller responsible for personal data processed through the Website.

Dietvox Ltd
Registered Office:
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Email: [email protected]

1.3 Legal Framework

We process personal data in accordance with UK data protection law, including UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003.

2. What Personal Data We Collect

2.1 Data You Provide Directly

The Website does not provide a newsletter, waitlist, subscription, or general contact form. If you use the account deletion request page, we collect the email address you submit so our support team can identify and process the request.

• Email address: used to process an account deletion request
• Request metadata: timestamp and technical data generated by the request, used for security, abuse prevention, and audit purposes

2.2 Data Collected Automatically

When you visit the Website, we may automatically collect technical information through server logs, security controls, cookies, and analytics tools:

• Device information: browser type and version, operating system, and device type
• Usage data: pages visited, approximate time on page, clicks, scroll depth, and referring website
• Location data: approximate country or city-level location derived from IP address
• IP address: used for security logs, server logs, and analytics
• Cookie identifiers: identifiers stored only where permitted by your cookie choices
• Promo redirect data: promo code and timestamp when you visit a promo redirect URL

2.3 Data We Do Not Collect Through the Website

We do not collect payment card data, government identifiers, precise geolocation, or health profile data through the Website. Food intelligence pages are informational and do not require you to create an account on the Website.

3. How We Use Personal Data

3.1 Purposes of Processing

• Account deletion requests: sending your request to DietVox support so it can be processed
• Website analytics and improvement: understanding how visitors use the Website and improving content and usability
• Security and abuse prevention: protecting the Website, detecting misuse, and maintaining reliable services
• Promo redirect tracking: measuring promo code usage
• Legal compliance: complying with applicable laws and responding to lawful requests

3.2 Marketing Communications

The Website does not currently operate a newsletter, waitlist, or email subscription form. We do not use Website account deletion requests to send marketing communications.

3.3 What We Do Not Do With Your Data

We do not sell personal data, share personal data with advertisers for their own marketing, or use Website data for automated decisions with legal or similarly significant effects.

4. How We Share Personal Data

4.1 Service Providers

We use trusted service providers to operate the Website and process requests. They may process personal data only for the services they provide to us.

• Mailgun: sends account deletion request emails to DietVox support using the EU Mailgun endpoint
• Google Analytics: provides website analytics when analytics cookies are accepted
• Hosting and infrastructure providers: host and deliver the Website, logs, and database

4.2 Google Analytics

We use Google Analytics 4 to understand how visitors interact with the Website. We load Google Analytics only after analytics consent is granted through the cookie banner. If you reject analytics cookies, Google Analytics is not loaded by the Website.

4.3 Legal Disclosures

We may disclose personal data if required by law or where reasonably necessary to enforce our Terms and Conditions, protect Dietvox Ltd, protect users or the public, or detect and prevent fraud, security, or technical issues.

4.4 Business Transfers

If Dietvox Ltd is involved in a merger, acquisition, asset sale, or similar transaction, personal data may be transferred as part of that transaction subject to appropriate safeguards.

5. International Data Transfers

Some providers may process data outside the United Kingdom. Where this occurs, we use appropriate safeguards such as adequacy decisions, UK-approved transfer terms, and provider security reviews.

6. Cookies and Similar Technologies

6.1 Cookies We Use

• Strictly necessary cookies: support security, sessions, form submissions, and cookie preference storage
• Analytics cookies: help us understand Website usage after you consent to analytics

6.2 Cookie Consent

Analytics cookies require your consent. The cookie banner lets you accept or reject analytics cookies. Strictly necessary cookies are set automatically where required for the Website to work.

6.3 Managing Cookies

You can control cookies through browser settings. Blocking or deleting cookies may affect Website functionality, including form security and saved cookie choices.

7. How Long We Keep Data

• Account deletion request emails: kept as long as needed to process and evidence the request
• Google Analytics data: retained according to the configured Google Analytics retention period
• Server and security logs: retained for operational, security, and troubleshooting purposes
• Promo redirect logs: retained for promo tracking and troubleshooting
• Data subject request records: retained where needed to evidence compliance with legal obligations

8. Your Rights Under UK GDPR

Under UK data protection law, you may have the right to access your personal data, rectify inaccurate data, request erasure, restrict processing, object to processing, request data portability, withdraw consent, and lodge a complaint with the ICO.

To exercise your rights, email [email protected]. We will respond within one month unless a lawful extension applies.

9. How We Protect Data

We use technical and organisational measures including HTTPS, access controls, secure storage, data minimisation, and vendor security requirements. No internet service is completely secure, but we work to protect personal data and respond appropriately to security incidents.

10. Children’s Privacy

The Website is informational and not directed at children. If you believe a child has provided personal data through the Website, contact us and we will take appropriate steps to delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date and may display a prominent notice on the Website.

12. Third-Party Websites

The Website may link to third-party websites. We are not responsible for their privacy practices or content. Please review the privacy policies of third-party websites you visit.

13. Legal Bases for Processing

• Account deletion requests: legal obligation, legitimate interests, or performance of a contract depending on the request context
• Website analytics: legitimate interests and consent for analytics cookies where required by PECR
• Security and fraud prevention: legitimate interests
• Promo redirect tracking: legitimate interests
• Legal compliance: legal obligation

14. Contact Us

Dietvox Ltd
Registered Office:
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Email: [email protected]

14.1 Complaints to the ICO

You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk.