Privacy Policy — Website

1. Introduction

1.1 About This Policy

Dietvox Ltd (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at www.dietvox.com (the “Website”).

This Privacy Policy should be read together with our Terms and Conditions.

1.2 Data Controller

Dietvox Ltd is the data controller responsible for your personal data.

Dietvox Ltd
Registered Office:
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Email: [email protected]

1.3 Legal Framework

We process your personal data in accordance with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR) 2003
• Other applicable UK data protection laws

2. What Personal Data We Collect

2.1 Data You Provide Directly

When you subscribe to our newsletter or submit a contact form on our Website, we may collect:

• Email address — to send you product updates and newsletters
• Timestamp — date and time of submission, for record-keeping and audit purposes

We do not collect your name, phone number, postal address, or any other personal information through website forms unless explicitly stated at the point of collection.

2.2 Data Collected Automatically

When you visit our Website, we automatically collect certain technical information through cookies and analytics tools:

• Device information: browser type and version, operating system, device type
• Usage data: pages visited, time spent on pages, clicks, scroll depth, referring website
• Location data: general geographic location (country and city level only, derived from IP address)
• IP address: automatically anonymised by Google Analytics 4
• Cookie identifiers: unique identifiers stored in cookies

2.3 Data We Do Not Collect

We do not collect sensitive personal data (e.g., health information, racial or ethnic origin, religious beliefs), financial information, government identifiers, or precise geolocation data through the Website.

3. How We Use Your Personal Data

3.1 Purposes of Processing

• Newsletter and product updates: sending you communications you have subscribed to (legal basis: consent)
• Website analytics and improvement: understanding how visitors use our Website to improve it (legal basis: legitimate interests)
• Preventing fraud and abuse: protecting our business and users (legal basis: legitimate interests)
• Compliance with legal obligations: complying with applicable laws (legal basis: legal obligation)

3.2 Marketing Communications

If you subscribe to our newsletter, you consent to receive product updates, feature announcements, and other DietVox-related communications. You can withdraw consent and unsubscribe at any time using the methods described in Section 8.

3.3 What We Do NOT Do With Your Data

We do not sell your personal data to third parties, use your data for automated decision-making or profiling, share your data with advertisers for their own marketing purposes, or send you marketing from third-party companies.

4. How We Share Your Personal Data

4.1 Third-Party Service Providers

We share your personal data with trusted third-party service providers who help us operate our Website and communicate with you. These providers are contractually bound to protect your data and only use it for the purposes we specify:

• Email service provider: sending newsletters and product updates (Europe — Stockholm)
• Google Analytics: website analytics and performance monitoring (United States and globally)
• Website hosting provider: hosting and delivering the Website (Europe — Helsinki)

4.2 Google Analytics

We use Google Analytics 4 to understand how visitors interact with our Website. Privacy measures we have implemented include: IP anonymisation (automatic in GA4), data retention set to 14 months, no User-ID tracking, and no remarketing or advertising features enabled.

Google Analytics uses cookies that require your consent under PECR. We obtain this consent through our cookie banner when you first visit the Website. If you decline analytics cookies, no Google Analytics data will be collected.

4.3 Legal Disclosures

We may disclose your personal data if required by law or if we believe in good faith that such disclosure is necessary to comply with legal obligations, enforce our Terms and Conditions, protect the rights, property, or safety of Dietvox Ltd, our users, or the public, or detect, prevent, or address fraud, security, or technical issues.

4.4 Business Transfers

If Dietvox Ltd is involved in a merger, acquisition, asset sale, or bankruptcy, your personal data may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

5. International Data Transfers

Some of our third-party service providers process data in countries outside the United Kingdom. When we transfer your data outside the UK, we ensure appropriate safeguards are in place, including adequacy decisions, UK-approved Standard Contractual Clauses, and due diligence on service providers’ security measures.

6. Cookies and Similar Technologies

6.1 Cookies We Use

• Strictly necessary cookies: essential for the Website to function (session or up to 1 year, set by Dietvox Ltd)
• Analytics/performance cookies: help us understand how visitors use the Website (up to 2 years, set by Google Analytics)

Google Analytics cookies include _ga (expires after 2 years), _ga_[container-id] (expires after 2 years), and _gid (expires after 24 hours).

6.2 Cookie Consent

Under PECR, we need your consent to use analytics cookies. When you first visit our Website, a cookie banner will ask for your consent. Strictly necessary cookies do not require consent and are set automatically.

6.3 Managing Cookies

You can control cookies through your browser settings. Blocking or deleting cookies may affect your experience on our Website.

6.4 Do Not Track

We do not currently respond to Do Not Track (DNT) browser signals, as there is no industry standard for how to respond to them.

7. How Long We Keep Your Data

• Subscriber email address and timestamp: until you unsubscribe or request deletion
• Google Analytics data: 14 months from collection (configured in GA4)
• Website server logs: up to 90 days
• Data subject request records: 6 years after completion

When you unsubscribe, we stop sending marketing emails immediately and delete your email from our active list within 30 days. We may retain a suppression list to ensure we do not re-add you.

8. Your Rights Under UK GDPR

Under UK data protection law, you have the right to: access your personal data, rectify inaccurate data, erase your data, restrict processing, data portability, object to processing, withdraw consent at any time, and lodge a complaint with the ICO.

To exercise any of these rights, email [email protected] with the type of request in the subject line. We will respond within one month.

8.1 How to Unsubscribe

You can unsubscribe at any time by clicking the unsubscribe link in any email or emailing [email protected] with “Unsubscribe” in the subject line. We will process requests within 48 hours.

9. How We Protect Your Data

We implement appropriate technical and organisational measures to protect your personal data, including SSL/TLS encryption, access controls, secure storage, regular security assessments, vendor security requirements, and data minimisation.

No method of transmission over the internet is 100% secure. We cannot guarantee absolute security but will notify you of any data breach likely to result in a risk to your rights and freedoms, as required by UK GDPR.

10. Children’s Privacy

Our Website does not have age restrictions, and visitors of any age may browse the Website. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at [email protected] and we will delete the information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date at the top of this page, send an email notification to subscribers, and display a prominent notice on our Website. Your continued use of the Website after changes constitutes acceptance of the updated policy.

12. Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of third-party websites. We encourage you to read the privacy policies of any third-party websites you visit.

13. Legal Bases for Processing (Summary)

• Newsletter and product updates: Consent (Article 6(1)(a) UK GDPR)
• Website analytics: Legitimate interests (Article 6(1)(f) UK GDPR) and consent for cookies (PECR)
• Fraud prevention: Legitimate interests (Article 6(1)(f) UK GDPR)
• Legal compliance: Legal obligation (Article 6(1)(c) UK GDPR)

14. Contact Us

14.1 General Enquiries

Dietvox Ltd
Registered Office:
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Email: [email protected]

14.2 Complaints to the ICO

You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Website: https://ico.org.uk
Helpline: 0303 123 1113

We would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first at [email protected].