Privacy Policy

1. Introduction

1.1 About This Policy

Dietvox Ltd ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at www.dietvox.com (the "Website") and join our waitlist.

This Privacy Policy should be read together with our Terms and Conditions.

1.2 Data Controller

Dietvox Ltd is the data controller responsible for your personal data. Our contact details are:

1.3 Legal Framework

We process your personal data in accordance with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR) 2003
• Other applicable UK data protection laws

2. What Personal Data We Collect

2.1 Data You Provide Directly

When you join our waitlist by submitting the form on our Website, we collect:

We do not collect your name, phone number, postal address, or any other personal information through the waitlist form.

2.2 Data Collected Automatically

When you visit our Website, we automatically collect certain technical information through cookies and analytics tools:

For Google's complete list of data collected by Google Analytics, see their Data Collection documentation and Privacy and Security resources.

2.3 Data We Do Not Collect

We do not collect:

• Sensitive personal data (e.g., health information, racial or ethnic origin, religious beliefs)
• Financial information (e.g., credit card details, bank account information)
• Government identifiers (e.g., National Insurance numbers, passport numbers)
• Precise geolocation data (we only collect city-level location from IP addresses)

3. How We Use Your Personal Data

3.1 Purposes of Processing

We use your personal data for the following purposes:

3.2 Marketing Communications

By joining the waitlist, you consent to receive:

• Notifications about the DietVox application launch
• Updates about new features and functionality
• Product news and announcements
• Other DietVox-related communications

You can withdraw consent and unsubscribe at any time using the methods described in Section 8 below.

3.3 What We Do NOT Do With Your Data

We do not:

• Sell your personal data to third parties
• Use your data for automated decision-making or profiling
• Share your data with advertisers for their own marketing purposes
• Send you marketing from third-party companies

4. How We Share Your Personal Data

4.1 Third-Party Service Providers

We share your personal data with trusted third-party service providers who help us operate our Website and communicate with you. These providers are contractually bound to protect your data and only use it for the purposes we specify.

4.2 Google Analytics Specifics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to understand how visitors interact with our Website.

What Google Analytics collects:

• Pages you visit and how long you spend on them
• How you arrived at our Website (e.g., search engine, direct visit, referral)
• Your browser type, operating system, and device type
• Your approximate geographic location (country and city)
• Anonymized IP address

Privacy measures we've implemented:

• IP Anonymization: Google Analytics 4 automatically anonymizes IP addresses. No full IP addresses are logged or stored. Learn more: Google's IP anonymization documentation
• Data Retention: We have configured Google Analytics to retain data for 14 months
• No User-ID tracking: We do not use Google Analytics' User-ID feature to track users across devices
• No remarketing or advertising features: We do not use Google Analytics for advertising purposes or enable Google Signals

Note: These settings reflect our current Google Analytics 4 configuration. For Google's latest privacy and data handling practices, see their Privacy and Security documentation.

Google's role: Google acts as a data processor on our behalf. Google's use of analytics data is governed by:

• Google Analytics Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/
• Google Privacy Policy: https://policies.google.com/privacy

How to opt out of Google Analytics:

• Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Disable cookies in your browser settings (see Section 6 below)

4.3 Legal Disclosures

We may disclose your personal data if required by law or if we believe in good faith that such disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Enforce our Terms and Conditions
• Protect the rights, property, or safety of Dietvox Ltd, our users, or the public
• Detect, prevent, or address fraud, security, or technical issues

4.4 Business Transfers

If Dietvox Ltd is involved in a merger, acquisition, asset sale, or bankruptcy, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website before your data is transferred and becomes subject to a different privacy policy.

5. International Data Transfers

5.1 Transfers Outside the UK

Some of the third parties we work with (particularly Google Analytics) process data in countries outside the United Kingdom, including the United States.

5.2 Safeguards for International Transfers

When we transfer your data outside the UK, we ensure appropriate safeguards are in place:

• Adequacy decisions: We transfer data to countries that the UK government has determined provide adequate data protection
• Standard Contractual Clauses (SCCs): We use UK-approved Standard Contractual Clauses with service providers in countries without adequacy decisions
• Additional safeguards: We conduct due diligence on service providers to ensure they implement appropriate technical and organizational security measures

Google Analytics transfers are covered by Google's compliance measures, including Standard Contractual Clauses and Google's EU-U.S. Data Privacy Framework certification.

6. Cookies and Similar Technologies

6.1 What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. Cookies help websites remember information about your visit, making them more useful and efficient.

6.2 Cookies We Use

Our Website uses the following types of cookies:

Google Analytics Cookies:

• _ga: Distinguishes unique users (expires after 2 years)
• _ga_[container-id]: Stores session state (expires after 2 years)
• _gid: Distinguishes users (expires after 24 hours)

6.3 Cookie Consent

Under UK law (PECR), we need your consent to use analytics cookies. When you first visit our Website, you'll see a cookie banner asking for your consent. You can:

• Accept all cookies: Allow all cookies, including analytics
• Reject non-essential cookies: Only use strictly necessary cookies
• Manage preferences: Choose which types of cookies to allow

Strictly necessary cookies do not require consent and will be set automatically.

6.4 Managing Cookies

You can control cookies through your browser settings:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Microsoft Edge: Settings > Cookies and site permissions

Note: Blocking or deleting cookies may affect your experience on our Website. Some features may not work properly without cookies.

6.5 Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you don't want to be tracked. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT browser signals.

7. How Long We Keep Your Data

7.1 Retention Periods

We retain your personal data for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

7.2 Deletion After Unsubscribe

When you unsubscribe from our communications:

• We will stop sending you marketing emails immediately
• We will delete your email address from our active waitlist within 30 days
• We may retain a suppression list (email addresses that have unsubscribed) to ensure we don't accidentally re-add you if you appear on a new list - this is our legitimate interest in compliance with PECR

7.3 Right to Deletion

You can request complete deletion of your data at any time by emailing info@dietvox.com. We will delete your data within 30 days unless we have a legal obligation to retain it.

8. Your Rights Under UK GDPR

8.1 Overview of Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

8.2 How to Unsubscribe

You can unsubscribe from our communications at any time by:

• Using the unsubscribe link: Every email we send includes an "unsubscribe" link at the bottom. Click it to be removed from our list immediately.
• Emailing us: Send an email to info@dietvox.com with "Unsubscribe" in the subject line

We will process unsubscribe requests within 48 hours.

8.3 Response Timeframe

We will respond to your data subject requests within one month of receiving your request. In complex cases, we may extend this by up to two additional months, but we will inform you if this is necessary.

8.4 Verification

To protect your privacy, we may ask you to verify your identity before responding to data subject requests. This may involve asking you to confirm details from your account or providing proof of identity.

8.5 No Fee (Usually)

We will not charge a fee to exercise your rights unless your request is clearly unfounded, repetitive, or excessive. In such cases, we may charge a reasonable fee or refuse to act on the request.

9. How We Protect Your Data

9.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: Data transmitted between your browser and our Website is encrypted using SSL/TLS
• Access controls: Only authorized personnel have access to personal data, on a need-to-know basis
• Secure storage: Data is stored on secure servers with restricted access
• Regular security assessments: We periodically review our security practices
• Vendor security: We require third-party service providers to maintain appropriate security measures
• Data minimization: We only collect and retain data that is necessary for our purposes

9.2 Limitations

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we will notify you promptly of any data breach that is likely to result in a risk to your rights and freedoms, as required by UK GDPR.

9.3 Your Responsibility

You are responsible for:

• Keeping your email account secure
• Not sharing your email credentials with others
• Reporting any suspicious activity to us immediately

10. Children's Privacy

10.1 Website Access

Our Website does not have age restrictions, and visitors of any age may browse the Website and join the waitlist.

10.2 Application Age Requirement

However, the DietVox mobile application, when launched, will require users to be at least 16 years of age. If you join the waitlist and are under 16 at the time of launch, you will not be eligible to use the application.

10.3 Parental Rights

If you are a parent or guardian and believe your child under 16 has provided us with personal data, please contact us at info@dietvox.com. We will delete the information as quickly as possible.

11. Changes to This Privacy Policy

11.1 Updates

We may update this Privacy Policy from time to time to reflect changes in:

• Our data processing practices
• Applicable laws and regulations
• Technology and security practices
• Our business operations

11.2 Notification of Changes

When we make material changes to this Privacy Policy, we will notify you by:

• Updating the "Last Updated" date at the top of this page
• Sending an email notification to waitlist members
• Displaying a prominent notice on our Website

11.3 Consent to Changes

Your continued use of the Website after we make changes constitutes acceptance of the updated Privacy Policy. If you do not agree with the changes, you should stop using the Website and unsubscribe from our communications.

12. Third-Party Websites

12.1 External Links

Our Website may contain links to third-party websites, including:

• Apple App Store
• Google Play Store
• Social media platforms
• Partner websites

12.2 No Responsibility

We are not responsible for the privacy practices or content of third-party websites. When you click a link to a third-party website, you are leaving our Website and this Privacy Policy no longer applies. We encourage you to read the privacy policies of any third-party websites you visit.

13. Legal Bases for Processing (UK GDPR Summary)

For transparency, here is a summary of the legal bases we rely on to process your personal data:

14. Contact Us & Data Protection Enquiries

14.1 General Enquiries

If you have any questions about this Privacy Policy or our data practices, please contact us:

14.2 Data Protection Requests

To exercise your data protection rights (access, rectification, erasure, etc.), please email us at info@dietvox.com with:

• Subject line indicating the type of request (e.g., "Data Access Request")
• Your email address (the one you used to join the waitlist)
• Description of your request
• Any verification information we may need

14.3 Complaints to the ICO

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your personal data properly:

However, we would appreciate the opportunity to address your concerns before you contact the ICO, so please reach out to us first at info@dietvox.com.

This Privacy Policy applies to the DietVox website only.
A separate Privacy Policy will apply when you download and use the DietVox mobile application.