Privacy Policy - DietVox App

1. Introduction

1.1 About This Policy

Dietvox Ltd ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you download and use the DietVox mobile application (the "App").

1.2 Data Controller

Dietvox Ltd is the data controller responsible for your personal data. Our contact details are:
Dietvox Ltd
Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: [email protected]

1.3 Legal Framework

We process your personal data in accordance with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR)

2. What Personal Data We Collect

2.1 Data You Provide Directly

When you create an account or use the App, we may collect:

Data Type	Examples	Purpose
Account Information	Name, Email address, Password	To create and manage your user account and authenticate your login.
User Profile	Age, Gender, Height, Activity Level	To calculate your personalized diet plan and nutritional needs.

2.2 Health and Fitness Data (Special Category Data)

As a diet and nutrition application, the App allows you to track health-related metrics. We collect this data only with your explicit consent (which you provide when entering the data):

• Body Metrics: Weight, body measurements, target weight.
• Nutrition Logs: Foods eaten, calories consumed, water intake.

We process this sensitive data strictly to provide the core functionality of the App (tracking your progress).

2.3 Data Collected Automatically

When you use the App, we automatically collect certain technical information:

Data Category	What We Collect	Purpose
Session Information	Anonymous session identifier, timezone	To maintain your login session and display times correctly
Device Information	Device model, operating system version, screen size, language settings	To ensure the App works correctly on your device
Usage Data	Features used, screens viewed, session duration	To improve app performance and user experience

We may use analytics tools to understand how the App is used and to improve our services. You can limit analytics data collection through your device settings.

3. How We Use Your Personal Data

3.1 Purposes of Processing

We use your personal data for the following purposes:

Purpose	Data Used	Legal Basis
Providing the Service	Account info, Health data	Performance of Contract (Terms of Service)
Personalizing your plan	Height, Weight, Age	Explicit Consent (for health data)
App Improvement	Usage data, Crash logs	Legitimate Interests
Customer Support	Email, Account info	Legitimate Interests

3.2 Automated Processing and AI

When you submit a meal photo or description, we use artificial intelligence services to analyze the nutritional content. This processing involves:

• Your meal image and/or description
• Relevant profile information (dietary goals, restrictions) to personalize results

This automated analysis helps us provide accurate nutrition information. The AI processing is performed by third-party service providers located in the United States, with appropriate data protection safeguards in place (see Section 5).

4. How We Share Your Personal Data

4.1 Third-Party Service Providers

We share your personal data with trusted third-party service providers who help us operate our App. These providers are contractually bound to protect your data.

Service Provider Type	Purpose	Location
App Backend / Hosting	Securely storing user data and app content	European Union (EU)
AI Service Providers	Automated meal image analysis and nutrition recommendations	United States
Payment Processors	In-app purchases and subscription management	United States and Global
Email Service Providers	Sending account notifications and updates	European Union (EU)
Analytics Providers	App usage analytics and performance monitoring	United States and Global

4.2 Legal Disclosures

We may disclose your personal data if required by law or if we believe in good faith that such disclosure is necessary to comply with legal obligations, enforce our Terms, or protect the safety of our users.

5. International Data Transfers

Some of our service providers may process data outside the United Kingdom and the European Economic Area (EEA), including:

• AI Service Providers (United States) - for meal image analysis
• Payment Processors (United States and Global) - for subscription management
• Analytics Providers (United States and Global) - for app improvement

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as UK-approved Standard Contractual Clauses (SCCs) or reliance on Adequacy Decisions.

6. Cookies and Mobile Identifiers

6.1 Mobile Identifiers

Unlike websites which use cookies, mobile apps use "identifiers" (such as anonymous session IDs) to recognize your device. We do not use advertising identifiers.

We use these technologies to:

• Keep you logged in.
• Remember your preferences.
• Improve app performance and user experience.

7. How Long We Keep Your Data

We retain your personal data for as long as you have an active account with DietVox.

• Account Deletion: If you request to delete your account, we will permanently delete your personal data (including health logs) within 30 days.
• Inactive Accounts: We may delete accounts that have been inactive for a prolonged period (e.g., 2 years) to minimize data retention.

8. Your Rights Under UK GDPR

You have the right to:

• Access: Request a copy of the data we hold about you.
• Rectification: Correct inaccurate data (you can often do this directly in the App settings).
• Erasure: Request that we delete your account and all associated data.
• Export: Receive your data in a portable format.
• Withdraw Consent: You can withdraw consent for health data processing by deleting your account.

To exercise any of these rights, please email us at [email protected].

9. Security

We implement appropriate technical and organizational measures to protect your data, including encryption of data in transit (SSL/TLS) and secure storage protocols. However, no method of transmission over the internet is 100% secure.

10. Children's Privacy

The DietVox App is not intended for users under the age of 16. We do not knowingly collect data from children under 16. If we discover we have collected data from a child under 16, we will delete it immediately.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Dietvox Ltd
Email: [email protected]